Soshefeigh is the new banner for veteran development executives Matt O’Brien and René Brar. With over 15 years of experience in unscripted television, they formed this new boutique as a vehicle for creating and launching TV formats and mobile apps across diverse genres and in multiple territories. Soshefeigh Media Inc. is a Canadian corporation founded in 2012.
MATT O’BRIEN (email@example.com)
After practicing as a securities lawyer at Cleary Gottlieb Steen & Hamilton, Matt decided it was time for a change. A lifelong devotee of alternative programming, he quit his job, bought a Volvo on eBay and drove out to Los Angeles.
Matt quickly made his mark by creating NYC Prep (Bravo), which followed privileged teens on Manhattan’s Upper East Side. As Director of Current Programming at Stone & Company Entertainment, Matt went on to oversee day-to-day on a wide range of projects: from Brain Surge (Nickelodeon) to The Mole (ABC).
As Director of Development at 51 Minds, Matt developed their first network series, The Same Name (CBS) and helped to expand their footprint with projects at CMT, History, Lifetime, E!, Animal Planet and Comedy Central to name a few.
Most recently, as VP of Creative Affairs for both Reveille and Shine America, Matt created The Face (Oxygen) featuring Naomi Campbell, developed a primetime game show for NBC and worked closely with EPs of The Biggest Loser, MasterChef and Tabitha Takes Over on ways to continually evolve and reinvent their respective franchises.
With broad experience developing docuseries and competish formats for the likes of Cris Abrego, Liz Murdoch and Howard Owens, Matt is eager to blaze new trails… particularly in the realm of social media and gaming.
Born in the Bronx and raised in Brooklyn, Matt holds a JD from Georgetown Law and BA from Washington & Lee University.
René was at Yale finishing a graduate degree in theology when his home burned to the ground. He was left homeless with only a few possessions and a strong desire to get out of town fast. A few months later, he moved to Hollywood…
René cut his teeth at Scott Free Films working as a Story Editor for directors Ridley Scott and the late Tony Scott. During this time, he developed screenplays for films such as Black Hawk Down, Matchstick Men, and Spy Game among many others.
As Director of Development at Stone & Company Entertainment, René began his foray into television development. While there, he worked on a wide range of reality shows including The Mole (ABC), Tim Gunn’s Guide to Style (Bravo), I Propose (Style), Brain Surge (Nickelodeon), and Gimme Sugar (Logo).
Most recently, René has returned to his hometown of Vancouver, BC where he worked as Director of Development at Anaïd Productions. While there, he developed and successfully pitched new shows including Hail Mary (Citytv) and The Liquidator (now in its 3rd season on OLN).
With equal love for Canada and America, René is passionate about pioneering cross-border co-productions that take advantage of both nations.
Born and raised in Vancouver, René holds an MAR in Literature & Religion and a BA in Film Studies, both from Yale University.